Coach · Strategist · Yoga Teacher · Straight Talker

YOU WERE NEVER THE PROBLEM.

I'm Randi Jo. I met an Aussie rugby player in Canada, moved to Australia, built an award-winning business, raised three incredible kids — and started completely over in my 40s.

I help women and businesses move forward with the kind of clarity that only comes from someone who's actually been in the fire.

Work With Me → My Story
Diploma in Coaching Business Marketing Degree Yoga Teacher Multi-Business Founder 🇦🇺 Dual Citizen 🇺🇸
Photo of Randi Jo
"The rules were written by people who benefited from your compliance."
You Were Never the Problem ✦ Question the System ✦ Grounded. Empowered. Unapologetic. ✦ Texas Raised. World Tested. ✦ Business Smarts. Life Experience. ✦ Honest Stories. Real Shifts. ✦ No More Shrinking. ✦ You Were Never the Problem ✦ Question the System ✦ Grounded. Empowered. Unapologetic. ✦ Texas Raised. World Tested. ✦ Business Smarts. Life Experience. ✦ Honest Stories. Real Shifts. ✦ No More Shrinking. ✦
Randi Jo
Early Career
Business Degree & Leadership
Stepped into business leadership early. Learned the system — and started noticing the cracks in it. Then aviation called, and everything changed.
Canada · The Meet-Cute
Work Trip. Rugby Player. Plot Twist.
I was there with work. He was there sewing his wild oats and playing rugby. We were not supposed to make sense. We did anyway. Moved to Australia. The adventure began.
Australia · Building Everything
Award-Winning Business. Perfect Family.
Built a multi-location business from scratch. Our BBQ sauce won best in Australia. Our events won best in Australia. Three incredible kids — thriving at school, active in sports, the absolute best of us.
The Hard Part
Closing. Leaving. Rebuilding.
The stress of closing an award-winning, multi-location brand is real. So is a 15-year marriage ending. Packed up the kids and moved back to Texas for family support. Started over with more perspective than most people get in a lifetime.
Now · Texas
Starting Over. On Purpose.
Coaching diploma. Business degree. Yoga mat. Three kids who are absolutely crushing it. Substack launched. This is where it gets good.
My Story

Ambitious girl.
Wild life.
More perspective.

I started out as an ambitious young woman who wanted to conquer the world. That drive carried me into business leadership — and then into aviation, because why not chase a dream job that literally takes you higher?

Work took me to Canada. He was there too — sewing his wild oats and playing rugby. We were not supposed to make sense. We made sense anyway. I followed him to Australia and we built something that, from the outside, looked absolutely perfect. Because it was.

We built an award-winning business — our BBQ sauce was named best in Australia. Our events won best in Australia too. Multiple locations. A brand people genuinely loved. Three incredible kids who are sharp at school, active in sport and life, and who never once stopped being the best thing we ever made together.

And then the stress of closing an award-winning, multi-location business — and 15 years of life — caught up with us. He decided he didn't love me anymore. So I did what any completely unhinged, deeply capable woman does: packed up three kids, moved back to Texas, and started over in my childhood bedroom.

With perspective you cannot buy. With kids who are thriving, not despite what happened, but partly because of how we handled it. And with the absolute clarity that comes from building something extraordinary, watching it end, and choosing to begin again anyway.

That's not a sad story. That's a credential.

🏆
Award-Winning Founder
Best BBQ Sauce & Best Event in Australia
🎓
Diploma in Coaching
Certified & practicing
📊
Business Degree
Strategy, marketing & operations
🧘
Certified Yoga Teacher
Grounded, embodied approach
🏗️
Multi-Business Founder
Built from scratch — Australia & US
GROUNDED
What I Bring

Three Ways I
Show Up.

The mind, the strategy, and the body. All three matter. Most coaches only bring one.

01 — Mindset & Life
🧠
Personal Coaching

We work through the conditioning, the noise, and the beliefs that were never yours to begin with. Clarity, boundaries, and a life that doesn't require you to disappear.

02 — Business & Strategy
📈
Business Consulting

A business degree plus years of founding and running real businesses across two countries. I help you think clearly, build smarter, and cut through the noise that costs you time and money.

03 — Body & Grounding
🧘
Yoga & Embodiment

Real empowerment is felt in the body, not just the mind. As a certified yoga teacher, I bring somatic grounding into everything — because thinking your way out only gets you so far.

Real Talk

Things They Should
Have Told You.

Awareness is the first step. Humor is how we survive it.

01
The Hustle Myth Was a Scam

They sold women "girl boss" and forgot to mention it was the same broken system in a blazer. More hours isn't the answer. Better thinking is.

02
Confidence Isn't Your Problem

The system was designed to make you doubt yourself. Your hesitation isn't a character flaw — it's decades of conditioning. There's a difference.

03
Your Emotions Are Data, Not Drama

Anyone who told you that you were "too emotional" had a vested interest in keeping you quiet. File that under: not your problem anymore.

04
The Body Knows First

Before your brain catches up, your body already knows something's wrong. Learning to listen to it isn't woo — it's intelligence most people were never taught to use.

05
Starting Over Is a Power Move

The narrative that starting over means failing is nonsense. Sometimes it means you finally stopped tolerating something you should have left years ago.

06
You Don't Need Fixing

You need to unlearn the garbage that was poured into you for decades. A good coach doesn't fix you — they help you find what was always there.

Work With Me

Real Help. Real Results.

01 — Personal Coaching
🧠
1:1 Life & Mindset Coaching

For the woman who's ready to stop shrinking. We work through the conditioning, build real clarity, and create a life that doesn't require you to disappear to be accepted. Backed by a formal coaching diploma and life experience most coaches don't have.

Diploma Certified Coach
02 — Business Strategy
📈
Business Strategy & Consulting

Built businesses from scratch on two continents — I know what works and what's just expensive noise. Whether you're starting out or scaling up, I bring a business degree and hard-won founder experience to every conversation.

Business Degree + Founder Experience
03 — Speaking & Workshops
🎙️
Speaking & Group Workshops

Real talk for real rooms. Conferences, retreats, corporate teams, yoga studios — wherever women and organizations need to hear the honest version. I bring humor so it lands without doing damage.

Live & Virtual
04 — Yoga & Embodiment
🧘
Yoga & Grounded Empowerment

Real empowerment lives in the body, not just the mind. As a certified yoga teacher I weave somatic awareness into coaching — because being truly grounded changes how you think, decide, and lead.

Certified Yoga Teacher
The Grounded Difference

Most coaches live
in the head.
We work in the whole person.

There's a reason talk therapy and mindset work alone don't always stick — the body holds the pattern. Yoga and somatic work aren't extras here. They're how we actually get free of the stuff that keeps cycling.

Grounded doesn't mean slow. It means rooted enough to move without being blown over.

Let's Work Together →
Mind Clarity
Coaching tools + business thinking to cut through the noise and see what's actually true.
Body Grounding
Yoga and somatic awareness so insight doesn't just live in your head — it settles in your bones.
Real World Strategy
Business degree + founder experience + straight talk. No fluff, no platitudes, just what actually moves things.
From the Substack

You Were Never
the Problem.

Read All Essays →
Essay · Recent
What They Don't Tell You About Starting Over
Nobody gives you a roadmap for rebuilding at 40. They give you platitudes. Here's what actually helped...
Read →
Essay · Personal
The Moment I Realized I'd Been Shrinking on Purpose
It wasn't a dramatic realization. It was a Tuesday. And it changed everything about how I showed up...
Read →
Essay · Raw
Three Kids, Two Continents, One Childhood Bedroom
This is not a sad story. I need you to know that before I tell you what happened...
Read →
The Manifesto
Life doesn't always go as planned.
That's not the story.
Beginning again — that's the story.

I built this space for the woman who's tired of performing shrinkage. Who's done dimming her light so others don't have to squint. Who suspects the rules were written by people who benefited from her compliance — and she's absolutely right.

Whether you're rebuilding a life or a business, this is a place for unlearning, unbothering, and moving forward — grounded in your body, clear in your mind, with someone who has actually been in the fire.

Let's Work Together →
What People Say

They Said It Better Than Me.

★★★★★

"I came in thinking I needed to be fixed. I left realizing the world around me needed examining a whole lot more than I did. That shift alone was worth everything."

— Sarah M., Marketing Director
★★★★★

"Randi calls it out with humor so it doesn't destroy you — it just dismantles the BS completely and quietly. I didn't know I needed that until it happened."

— Jess T., Founder
★★★★★

"She brings business credibility AND genuine human warmth. It's not theory. She's lived it. The yoga piece makes it land in your body — not just your head."

— Kezia O., Creative Director
Ready When You Are

DONE
WAITING?

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